Privacy Policy

Effective Date: September 2025

1. Information We Collect

Account Information: Email, name, profile picture (via AWS Cognito)
Content Data: Videos, images, titles, descriptions, AI prompts
AI Metadata: AI model used, generation parameters, watermark data
Usage Data: Views, likes, comments, engagement metrics

2. AI Content Processing

We process your AI-generated content to:

Apply permanent watermarks for legal compliance
Analyze video dimensions for optimal display
Generate thumbnails and metadata
Detect potential copyright issues (automated)

3. How We Use Information

Platform operation and content delivery
AI compliance and watermarking
Content moderation and safety
Analytics and platform improvement
Advertising personalization (with consent)
Legal compliance and dispute resolution

4. Information Sharing

We do not sell personal data. We may share information:

Service Providers: AWS (hosting, analytics, Cognito authentication), ad networks (Ezoic, PropellerAds)
Legal Compliance: DMCA notices, court orders, law enforcement requests
Business Operations: Aggregated, anonymized data for platform analytics
Corporate Transactions: In case of merger, acquisition, or sale of assets

5. Data Storage and AWS Services

Location: AWS US-East-1 (Virginia)
Encryption: Data encrypted at rest and in transit
Retention: Account data until deletion, content as long as published
AWS Services: We use AWS Cognito (authentication), S3 (storage), CloudFront (delivery), RDS (database), Lambda (processing), and CloudWatch (monitoring)
Data Processing: Video transcoding via AWS MediaConvert, automated watermarking

6. Your Rights

Access your personal data
Correct inaccurate information
Delete your account and data
Export your content (data portability)
Object to processing (where applicable)

Exercising Your Rights: To exercise any of the rights described above (access, correction, deletion, export, objection, or portability), please email contact@shaire.ai with the subject line "Privacy Request: [Your Name]".

We will respond to your request within 45 days. For complex requests, we may extend this period by an additional 45 days with notice to you.

CCPA Opt-Out: California residents can opt out of the "sale" or "sharing" of personal information (as defined by CCPA) by emailing contact@shaire.ai with "Do Not Sell/Share My Data" in the subject line.

7. Cookies and Tracking

We use cookies for:

Essential: Authentication and platform functionality
Analytics: Usage patterns and performance monitoring
Advertising: Ad personalization (with consent via cookie banner)

You can manage cookie preferences through our cookie consent banner. Declining advertising cookies may limit ad personalization but won't affect core functionality.

8. Legal Basis (GDPR)

For EU users, our legal basis for processing includes:

Consent: Cookie preferences, marketing communications
Contract: Account creation, content hosting, platform services
Legitimate Interest: Security, fraud prevention, platform improvement
Legal Obligation: DMCA compliance, law enforcement requests

9. International Transfers

Data may be transferred to and processed in the United States. We ensure adequate protection through AWS's compliance certifications and standard contractual clauses.

10. Contact

For privacy questions: contact.shaireai@gmail.com

For DMCA notices: See our DMCA page

For Terms of Service: See our Terms page